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- Digital Marketing is an activity which makes your company from no visibility to online visibility.
- It refers to market your product or services through Internet .
- It is the replacement of traditional marketing where we used TV, Radio,Flux , News Paper, to market our business, but now a days we use internet to market our product and services.
Why we go for digital marketing
- Total 462.7 Million people uses internet in india .
- According to a report Published in December 2017 India has the second largest INTERNET users across the world after China (772 Million INTERNET users).
- Facebook now has 241 million active users in India.
- Instagram now has 67 million active users in India.
- Twitter now has 34 million active users in India.
- Instagram now has 106million active users and 1.5 million in India.
Different Types of Digital Marketing:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social media marketing
- Email MArketing
- Affilate Marketing
- Pay-per-click advertising (PPC)
- Blog Marketing
- mobile phone marketing
- Influencer Marketing.
- Public Relations (PR)