Digital Marketing: Introduction

Digital Marketing

  • Digital Marketing is an activity which makes your company from no visibility to online visibility.
  • It refers to market your product or services through Internet .
  • It is the replacement of traditional marketing where we used TV, Radio,Flux , News Paper, to market our business, but now a days we use internet to market our product and services.

Why we go for digital marketing

    • Total 462.7 Million people uses internet in india .
    • According to a report Published in December 2017 India has  the second largest INTERNET users across the world after China (772 Million INTERNET users).
    • Facebook now has 241 million active users in India.
    • Instagram now has 67 million active users in India.
    • Twitter now has 34 million active users in India.
    • Instagram now has 106million active users and 1.5 million in India.

Different Types of Digital Marketing:

    • Search engine optimization (SEO)
    • Search engine marketing (SEM)
    • Content marketing
    • Social media marketing
    • Email MArketing
    • Affilate Marketing
    • Pay-per-click advertising (PPC)
    • Blog Marketing
    • mobile phone marketing
    • Influencer Marketing.
    • Public Relations (PR)

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