What is the best way to do online Leads Generation? I am Doing this from Past 3 Days With Google Ads but didn’t get Any Success for my client Please Suggest Some other Methods Any help would be greatly appreciated !!
What is the best way to do online Leads Generation for Lawyers? I am Doing this from Past 3 Days With Google Ads but didn’t get Any Success for my client Please Suggest Some other Methods Any help would be greatly appreciated !!
Law is a very competitive nice first thing. Second is you need to break down this niche to your client specialization Third, if your client has specialization in more than one stream. categorize every specialization Fourth, create separate Ads groups for every specialization your client has Fifth, write at least 4 ad copies for every ad group Sixth, Don’t target more than 3 max 5 keywords Seventh, add some negative keywords so that you can reduce the cost of acquisition and improve conversion rates at the same time. Last is your landing page, make sure if you want your prospective visitors to fill a form for you, which include their personal details including their contact number email ID, make sure you give them a very solid reason, to fill the form. Best options offer some free advice or anything that can make them feel that they need you more.. and you will do great!
1. Branding – uploading relevant articles, white papers, case studies would be good option . Capturing the lead for downloading such material
2. As already suggested Google local can be a good platform
3. Mass mailing for B2C reach.
4. Ad campaigning on relevant websites (legal)
You can focus on making tightly themed keywords, ad copies, adgroups, landing page once again…as relevancy play one of the top factor in improving quality score.
There is a method and process here to make it work. You cannot just put a few ads out there and pray will work. Also it depends on what product or service you are marketing. This may not be a right channel for you.
I prefer social media for the B2C. Run ads for specific set of audience and drive them to the landing page. Don’t forget to place the tracker on your landing page. After few days retarget those audiences and create lookalike audience with some filters like who registered for the form and who visited the page. And if you have any downloadable asset you can try out Facebook lead generation or any ads with instant experience. Good luck.
Identify the key personas of your target audience, work on possible scenarios when or why would they look for a lawyer, identify where would they do their research to find lawyers, target with copy or content using messaging that would resonate with them. Dont forget call to action.
Lawyers campaigns usually drain out a lot of cost since their CPA is always high. Customer usually do multiple research before choosing the right attorneys so make sure you targeting the best service and don’t try targeting all services. Include a chatbot on the website this way you cab. Try interacting with the user and understand if the campaigns are driving desired users Try adding multiple extensions to the ads
What is your opinion , Leave it in comment section..