Advanced ON-Page-SEO tool and techniques (2019 updates)

On page SEO:

  • On page optimization means Optimizing Of the website according to the search engine guidance.
  • On page SEO is also known as on site SEO
  • On page SEO helps you to reach on the top of the search engine result page.
  •  According to the Google algorithm on page Optimization play a vital role in White Hat SEO.

On Page SEO Techniques:

  •  Keyword analysis
  •  Competition Analysis
  • Tag Optimization
  • URL
  • Favicon
  • Canonical Installation
  • Web speed Optimization
  • Text to Code ration
  •   Linking (Internal, internal, Brocken)
  • W3 school validation
  • Sitemap.xml file
  • Robots.txt
  • Content optimization
  •  Conversion Form
  • Usability

Keyword analysis :

Keyword : Whatever we search on search engine is called keyword. Keyword plays a major role in SEO . Keyword either can enhance your website traffic or decrease your website traffic.

Types of Keyword:

  • Short Tail: Short tail keywords are one or two word long like , mobile , sim, tennis , software. It doesn’t explain clearly what they want to search .Either they want to something about is or want to buy it.
  • Medium Tail:  Medium Tail Keywords are proper keywords . It shows the correct meaning of what user exactly want to search. Medium Tail Keywords looks like . How to play chess?  Iphone price? Etc.
  • Long Tail:  Long tail keywords are the exact opposite of short tail keywords. Usually it is around 5 to 6 word long . for example How to improve my digital marketing skill?

Tools used for keyword Research:

  • Google Keyword planner
  •  Keyword Everywhere crome  extension
  • KWFinder
  • Moz’s Keyword Explorer
  • Keyword Tool
  •  SEMrush

Competition Analysis:

Here in competition analysis , we analyze the strength and weakness of our competitor. It is very important to know where our competitor exist and where we exist in the market.  According to that we can make our strategy. There are several tools available in the market for completion analysis, Some of them are listed below

Top  12 Competitor Analysis Tools

  • SpyFu

  • QuickSprout

  • SEMrush

  • SimilarWeb

  • Alexa

  •  Google Advanced Search Operators

  • Siteliner

  • Keyword Competitor

  • Social Mention

  • Rank Signals

  • Buzzsumo

  • DataForSEO

Tag Optimization :

Tag optimization is a part of  On-page-SEO or on-site-SEO. This is the part of  coding which is Crowled by search engine and not displayed to the user. It is helpful for the search engine to know details about your website.

The available Meta tags are :

  • Title : This shows the title of your website .
  • Description : This shows the description of your website.
  • Language : Shows the language  of your website Ex. Hindi , English , Tamil etc
  • Copyright : Shows ownership of your website.
  • Keywords  : Show the keyword of your website . According to this keyword only google will show your website on its search engine result page.
  • Alt : It Shows the alternate name of the image.
  •  Header  Tags
  • Robots noindex and nofollow tags
  • Viewport tags : it is used to make your website responsive.

Title tag

Meta tag

Heading Tag

Bold Tag

Alt Tag

Hyperlink Tag

It should be 70 Character long

Keyword:140 cahracter long

H1 – at least  1 time in one page

At Least twice in a page

Use with each and every image

70 Character long . Don’t use under score ( _ ) with it

Description: 100 to 140 Charcter long

H2 – at least 2 time in one page


H3, H4, H5, H6

Free tools to add and check your tags

  • Yoast SEO Plugin for WordPress

  • BuzzStream Meta Tag Extractor

  • SEOCentro Meta Tag Analyzer


  • A sitemap is the list of all the webpages of website which are accessible to crawler or indexed by Google and user.

  • Html sitemap is built for website user to easily access all web pages

  •  Xml sitemap is build for crowler to easily crowl all the  webpages.

  • Crowler or web spider don’t read sitemap in html, txt,or other format . it reads sitemap only in .xml format.



Robots.txt is also known as robots exclusion protocol or robots Exclusion standard.

You need a robots.txt file only if your site include content which you not wanted to index by search engine like admin panel.


How to add robots.txt file in your website:

 <meta name =”robots” content=”nofollow”><meta name=”google bot ” content=”noindex”>

This is a sample of robots.txt file. You can add this type of code in head tag of your website.

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